January 28th, 2007
99 Luft Ballons or 99 Schwarz Ballons - Black Balloons Energy Saving Campaign
by: Stuart

Black Balloons Energy Saving Campaign can’t help but bring back memories of the Nena song 99 Red Balloons from 1983.

In some ways this is a protest song just like the pop song/video. The hit German song tells a story of ninety-nine balloons floating into the air, triggering an apocalyptic overreaction by the military force.

In the energy saving campaign, the message is a little different. “Each one of these balloons represents 50 grams of Greenhouse Gas…the average home produces over 200,000 balloons each year…”

Ok, maybe the only similarity is the balloons. I really just wanted an excuse to post the Nena song, so you can be thinking and singing it all day long.



It’s a really simple and direct concept that is executed perfectly. Check it out.

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