DVD technology is fast becoming outdated. Media producers, expecting a drastic increase in market penetration of high definition televisions (contrary to all rational evidence), want to pack more and more HD content into their releases. While Sony et. al. are scrambling to produce the next industry standard format with enough capacity to support the HD fantasy, Iomega has developed a technique using nanotechnology to give standard DVDs as much as 100 times the capacity.
The details are a little hazy, but Iomega’s press release says data will be encoded “on the surface of a DVD by using reflective nano-structures to encode data in a highly multi-level format.” It’s unclear if the discs would be compatible with existing players, though Iomega’s claims seem to indicate that.
The following line in the press release disturbed me, “The U.S. Patent and Trademark Office has confirmed that Iomega invented the broad concept of exchanging data between a computer and another digital device using removable data storage.” Does this mean Iomega is going to demand licensing from every manufacturer of removable media?
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