Not a huge fan of Jack In The Box or the marketing but I like that they are having some fun with Burger King.

Specifically the Angus (haha, anus) part of the cow. I know it’s childish but every boy out there will laugh at some point and make the leap from Angus to Anus, no not American Nihilist Underground Society (ANUS).

So what is Angus Beef? From what I have been told, it’s beef from a black cow. Nothing more, nothing less.

I never thought of it again until the Jack In The Box commercial, so I looked it up. Here is what I can find on the matter:

Aberdeen-Angus is the original name of the breed as developed in Scotland, and the term is still in use as such in the United Kingdom. In the United States they are usually referred to simply as Angus or Black Angus. Angus cattle are naturally polled and solid black, although white may appear on the udder. Black Angus are the most popular beef breed of cattle in the United States with 324,266 animals registered in 2005.

As of the latter part of 2003 and early 2004, the American fast food industry has assisted in a public relations campaign to promote the supposedly superior quality of beef produced from Angus cattle (“Angus beef”). McDonalds is currently testing hamburgers made with Angus beef at a number of its restaurants in Southern California and has said that customer response to the burgers has been positive. In 2006, Burger King released the “Angus Burger” nationally in the US, Canada, UK, Ireland and Spain. The Angus Burger is also a popular menu item at Canadian Harveys fast food chains.

In another attempt to promote the consumption of beef from Angus cattle, the American Angus Association set up the “certified Angus Beef” brand in 1978. The goal of this brand is to promote the idea that Angus beef is of higher quality than beef from other breeds of cattle. In order for beef to be considered “Certified Angus Beef,” it must come from cattle that are at least 51% black in coloration and exhibit Angus-like characteristics.

More from Webster’s: The   records more cattle each year than any other  beef breed association, making it the largest beef breed registry association in the world.

Here is a story from USA Today in 2004 when Angus was the hot item: Fast-food restaurants herd Angus beef burgers onto menu

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