June 6th, 2007
Jack In The Box | Angus Burger vs. Ground Sirloin Burger
by: Stuart

Here is another version of the Jack In The Box Angus/Anus beef campaign.

Here is a little more on the Top Sirloin cut of beef:

The sirloin steak is beef steak cut from the lower portion of the ribs, continuing off the tenderloin from which filet mignon is cut. Of the steaks typically considered to be premium steaks, the sirloin is the cheapest, because the muscles still do quite a bit of work.

The sirloin is actually divided into several types of steak. The top sirloin is the most prized of these. The bottom sirloin is less tender, much larger, and is typically what is offered when one just buys sirloin steaks instead of steaks specifically marked top sirloin. The bottom sirloin in turn connects to the sirloin tip roast, which is generally considered to be a good, if somewhat tough, roast.

Point of interest, Anthony Bourdain of No Reservations, thinks that Filet Mignon is way overrated. You will need to scroll down in the flash player for video.

It’s the last one “What Food Is Overrated?”

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Info: Posted June 6th, 2007  in Advertising and Marketing, Commercials, Marketing


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