In the latest installment from the Microsoft ad campaign, Jerry is gone but Bill makes an appearance.

“I’m a PC” is a direct jab at the Mac ads, which is a good move and as a PC user wanting MSFT to speak up for the majority of computer users it’s over due. If the ad sucked it would be a huge backfire but I like the real users angle even down to the MSFT guy that looks like the PC guy in the Mac commercials.

Sure there is risk taking on the smaller guy but if you get called out, I say fight back. Check out I’m a PC and Not a Stereotype.  Send in why you are not what Apple thinks you are.

This first ad shows real people using a PC in real world situations which is a huge difference between the ads.

What will be interesting is how Apple responds. Are we in for a ad-dance-off? I hope so, it will be fun to watch.

1. #1 POSTED BY Shawna, Sep 19th, 2008 9:35 am

   I totally agree with you Stuart. I liked the Seinfeld ads and am a huge fan of him, but it just seems like the new ad is more “strategically on” even though I obviously never saw the creative brief CP+B was working from!

   I do hope though, sometime in the future, they relase the rest of those Seinfeld ads online so we can see how that campaign was supposed to turn out.

2. #2 POSTED BY Microsoft - I’m A PC 2 » Blog Archive » DHADM, Oct 2nd, 2008 11:45 pm

   [...] “true”); wordtube_videos['single32033f0b'] = so; Here is the second one I have seen of the I’m a PC campaign, might have seen the 3rd tonight after the debate. I’m not sure because they are [...]

3. #3 POSTED BY I’m A Mac and I’m A PC | Bake Sale » Blog Archive » DHADM, Oct 22nd, 2008 9:40 pm

   [...] say I was hoping for something more, more creative and interesting from Apple to address the “I’m A PC, Not a Stereotype” [...]

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