I was a sucker and went to the url that was in my last post. Why not, I wanted to see a building blow up.

I’m not sure if it was because it was LIVE but this is what I was able to capture.

Nothing, nothing happened when I logged in and the bomb went off. Then after a few seconds a letter from the VP of Marketing.

Goodbye Ruby Tuesday (sorry it’s lame Beatles ref but not as lame as the re-branding effort they just did).

Here is more from serious eats:

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant, Now with Video

Posted by Raphael, August 5, 2008 at 3:15 PM

Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the “live” video (if you could get it to load) showed them “accidentally” blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio.

After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up “Cheeky’s Bar and Grill”.

 

Read the comments on the site.

Note to other viral ideas, bad press is not always good press.