I caught the first installation of the new Microsoft campaign tonight during Kitchen Nightmares with Gordon Ramsay. It was cool to see Bill Gates and Jerry Seinfeld on the screen. I didn’t know that Bill was going to be in the commercial. I also didn’t know that Bill is 2 years younger than Jerry.

I was pleasantly surprised by the commercial. It was funnier than I expected and the undies shuffle was a nice touch at the end. Some really nice touches in there like the old arrest/booking photo of Bill on the id card.

Not sure what it will evolve into but I like the openness of where this could go. I do like that it has a prominent place on Microsoft site.

What do you think?