March 31st, 2008
Yahoo’s launch of Shine, their new baby for the female community
by: Sarah

Yahoo Shine
Shine.Yahoo.com

Yahoo has launched their new site Shine to a more targeted audience. Yahoo hopes to appeal to the approximately 40 million women ages 25 to 54 that use Yahoo monthly.

Yahoo thinks their categories will appeal to the masses, but when they touch on everything of course they don’t leave much room for anything else.

They cover Fashion and Beauty, for those who wish to remove the zits and the cellulite in one miracle cream. I hate to break it to your fat lazy ass, but eating bon-bons while you smoke a pack of Camel Lights does not help your cellulite issue. Get off your butt and do some work, jog or use the ellipticals you bought last year when you were hopeful, it doesn’t matter, working out is good for you, do it.

Healthy Living, because most people consult the internet before they ask a doctor what is right. Entertainment is another one of their categories since everyone needs to pry into the celebrities lives. Parenting goes along side the doctor thing, people would rather Google than ask their mother or mother-in-law. Love and Sex is a huge target group, women in general are either sad, happy, happy in love, in a bad relationship, having sex, loving sex, hating their sex lives and want better ones… so either way you turn, Love and Sex is the way to go. Work and Money, for those who want to make a quick buck, save their cash for that Bermuda trip or just hate their job. Food and At Home are a couple of goodies, I always like new recipes and ways to organize better, even if I don’t. Astrology is bogus, but people believe that and love it. Ah yes, Speak Up, one category that will actually be interesting. Speak Up is their community section, where people can voice their opinion, much like I do here.

PERMALINK :: Digg This :: Share on Facebook :: Fark This :: Stumble This :: Add to del.icio.us ::  Email This Post Email This Post  ::